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2007 Consumer Survey Results

In July 2007, Tarion commissioned the large, well-known consumer research organization Harris/Decima to conduct a large scale quantitative survey of almost 54,000 new homeowners in Ontario who took possession of a new home in 2006. 

This research sought to understand their overall impressions of Tarion as well as their satisfaction with transactional experiences such as enquiries by telephone, email and mail, inspections of their home, and the efficacy of communication materials. The survey yielded 10,791 response from new homeowners.

View the 2007 Key Consumer Survey Results.

Executive Summary
  • Homeowners’ overall impressions of Tarion are very positive with 85% perceiving the organization favourably. The top 3 leading indicators of overall impression are the views that:

    - Tarion helps new homeowners understand their warranty rights and obligations;
    - Tarion ensures new home builders fulfill their warranty obligations; and
    - Tarion is accessible to new homeowners.
  • Over two-thirds of respondents had some contact with Tarion either by telephone, e-mail/mail, through an inspection of their home or submission of a warranty service form.
  • Of those who had contact with Tarion, 87% were satisfied with their interaction—citing timely response and follow-up, courteousness, and knowledgeable staff and 80% viewed the organization as easy to do business with.

    - Of those who made enquires by telephone, 89% were satisfied with the timeliness and courtesy of Tarion’s response, and 86% felt that Tarion had answered their questions and listened to/understood
    their needs.
    - Among those who had a home inspection experience, 85% said they were satisfied with the overall courtesy of their Tarion representative and 79% were satisfied that their representative responded to their questions and listened to/understood their needs.
  • Tarion’s communication materials and sources of information also received favourable ratings from Ontario’s new homeowners for being easy to use and understand.

    - 92% of homeowners found Tarion’s Homeowner Information Package (a publication explaining warranty coverage which builders are required to provide to new home buyers) and warranty service forms easy to use and understand. 
    - The Tarion website was viewed as easy to use and understand by 90% of new homeowners.
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