Toronto, August 30, 2017 – At a time when consumers are demanding greater inclusivity and transparency, Tarion has been recognized by PR Daily's 2017 Corporate Social Responsibility Awards for its all-access 2017 webcast Annual Public Meeting. The not-for-profit, consumer protection organization was awarded top honours in the category of Organizational Transparency.
Tarion administers Ontario's new home warranty program and regulates the province's new home builders. As part of its Accountability Agreement with the provincial government, Tarion holds an Annual Public Meeting (APM) to give interested stakeholders valuable updates on the organization and the opportunity to ask management a variety of questions.
Tarion's second webcast-only APM, held on May 30, 2017, was a huge success. More than 1,800 people from across the province registered for the event as well as those who were travelling at the time of the meeting and participated from as far away as Los Angeles, London and Port Au Prince.
Tarion held its first webcast-only APM in 2016 in order to eliminate the geographic barriers that limited participation to those who were able to travel to the meeting in Toronto. Through the use of technology, Tarion saw attendance increase from 233 participants in 2015 to 1,600 in 2016.
This year, the focus was to increase consumers’ access to Tarion even further by devoting 90 per cent of the meeting format to question and answer. Formal presentations were replaced with a 10-minute overview video and the rest of the meeting featured a panel fielding questions from viewers.
"Our first virtual Annual Public Meeting showed how many people were interested in talking to us about new home building, warranties and how Tarion works,” says Howard Bogach, President and CEO of Tarion. "By changing the format in 2017, we were able make their questions the top priority. The positive feedback we received, coupled with this recognition from PR Daily, shows that we’re on the right track in our efforts to increase inclusivity and engagement with Ontario new home owners.”
Tarion's Warranty Services staff fielded 140 questions that were sent in advance of the event, and handled another 100 enquiries during the webcast. The APM panel itself – comprised of Tarion management, Board Vice-Chair Lea Ray and Tarion Ombudsperson Ian Darling – answered 28 questions during the live two-hour event.
In addition, more than 50 questions and answers were posted to the website and a recording of the webcast was posted to Tarion’s YouTube channel.
To view Tarion's 2017 virtual APM, click here.
For more information about PR Daily's Corporate Social Responsibility Awards, click here.
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Senior Manager, Strategic Communications